I lead the creative vision for multi-market brand experiences and immersive cultural spaces. Fusing a deep foundation in technical logic with narrative-driven leadership, I help global portfolios design spaces that tell stories and build community.
Over the past 15 years, I have guided creative teams and anchored global pitches for portfolios including adidas, Airbnb, Dr Martens, Google, HUGO, Jameson, Lego, Nike & Pinterst & Revolut.